About Decorise 2015 –
- Decorise is a specialized event providing unique opportunity to Decorators, Caterers, Event Management Companies, Trade Exhibitors and Entire Related spectrum of the Industry.
- This event provides the industry with a host of exciting new attractions including presence of all the leading manufacturers, service providers and traders.
Objective – The main objective of digital atom was to promote Decorise 2015 and to spread awareness through buzz marketing to maximize word of mouth about the event.
Target Market – For the objective of brand awareness through buzz marketing, we divided our target market into the product categories and service categories.
- Product categories including automobiles, Tent and Domes, Chairs and Tables, Plastic etc.
- Service categories like caterers, Insurance, Banking & Finance and Telecom etc.
Content Strategy: –
- Unique blend of various categories of campaigns were promoted through social media to achieve best results:
- “DO YOU KNOW” campaign
- CSR based “Let’s Stop” campaign
- Countdown campaign.
- The posts were designed in such a manner that they would create hype and buzz in the target market.
- The Biggest challenge was that the time duration was very small in comparison to the event and therefore we had to do something big to attract as many service providers and corporates personalities in that much time.
- As the target audience was PAN India and the event was in Ahmedabad, so we included the places of attraction in Ahmedabad for the countdown campaign.
- A unique CSR based campaign “Let’s Stop” was also conceptualised focusing on the issues relating to the event industry but not limited to safety and food wastage.
Digital Platforms Used: –
Results (in a small time span of 2 months):-
- More than 1.5 Lac reaches through various social media platforms.
- 2500+ Facebook likes.
- 5000+ people got engaged through Facebook and twitter.