Mobile Marketing gives opportunities to reach target audience through various placements into the mobile and tablet devices. Mainly there are three types of placements where people can see ads in Mobile or Tablet devices including Mobile Applications/Games, Mobile Banner ads popups and loading screen of the mobile applications. These three placements are most preferred for advertisers to show the ads to users.
Businesses can convey a sense of intimacy if they tailor mobile advertising messages as per the expectations of mobile users. It can lead to conversion and increase your ROI.
For Mobile Marketing Strategy here are the goals which Digital Atom
activates for businesses to act upon:
- Greater brand awareness
- Convert leads into buying customers
- Improve conversion rate
- Increase visits to your website
- Increase ROI
Here is our process to establish our loyalty to consumers.:
attract > engage > convert > establish loyalty